NUTRITION AND DIETETICS PROGRAMME
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

MUDU 016

Ders İsmi:

Digital Marketing

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
2	0	2	3

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Üniversite Seçmeli

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi MURAT ŞENER

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of the course is to examine the adaptation of the marketing concept to the digital environment with the advancement of technology and how marketing activities are carried out in the digital environment.
Course Content:	This course includes; Introduction and overview of marketing concept, definition of digital marketing and related concepts, web 1.0, 2.0, 3.0 comparison and its effects on marketing, search engine marketing, search engine optimization, social media marketing, content marketing, email marketing, mobile marketing, affiliate marketing, video marketing.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Define the concept of marketing.
2) Will be able to define the concept of digital marketing and concepts related to digital marketing
3) Will be able to make a comparison between marketing and digital marketing
4) Will be able to define the transformation in the digital space
5) Will be able to explain the types of digital marketing in detail.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
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Sources

Course Notes / Textbooks:	Simon Kingsnorth, Dijital Pazarlama Stratejisi, Nobel Yayınevi. Power point notlar ve ilgili okumalar
References:

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes
1) Effectively uses the knowledge of basic, health and social sciences required by the dietitian profession throughout his/her professional life.
2) It uses its knowledge to increase the health level and quality of life of the society.
3) Closely follows the innovations and developments in the field of nutrition and dietetics.
4) To be able to access accurate and reliable information and to use information technologies effectively in order to improve himself/herself in the field.
5) Continuously improves professional knowledge and skills with a lifelong learning approach.
6) Acts in accordance with ethical principles within the legal framework in accordance with professional duties, rights and responsibilities.
7) Apply their professional knowledge and skills in accordance with the values and culture of the society at national and international levels.
8) Acts in compliance with quality management processes.
9) Conducts experiments, projects and research using appropriate methods related to the field.
10) It plans, implements, monitors and evaluates medical nutrition treatment appropriate to the individual with an interdisciplinary approach, taking into account the socio-cultural and economic structure and nutritional habits of patients in different age groups.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Effectively uses the knowledge of basic, health and social sciences required by the dietitian profession throughout his/her professional life.
2)	It uses its knowledge to increase the health level and quality of life of the society.
3)	Closely follows the innovations and developments in the field of nutrition and dietetics.
4)	To be able to access accurate and reliable information and to use information technologies effectively in order to improve himself/herself in the field.
5)	Continuously improves professional knowledge and skills with a lifelong learning approach.
6)	Acts in accordance with ethical principles within the legal framework in accordance with professional duties, rights and responsibilities.
7)	Apply their professional knowledge and skills in accordance with the values and culture of the society at national and international levels.
8)	Acts in compliance with quality management processes.
9)	Conducts experiments, projects and research using appropriate methods related to the field.
10)	It plans, implements, monitors and evaluates medical nutrition treatment appropriate to the individual with an interdisciplinary approach, taking into account the socio-cultural and economic structure and nutritional habits of patients in different age groups.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Course
Soru cevap/ Tartışma

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	3	42
Midterms	1	10	10
Final	1	10	10
Total Workload			90